Understanding Your WebMD Care Performance Metrics

Search Impressions represent the number of times your profile appeared in search results. This metric shows how often potential patients searching for care in your area were presented with your profile. It reflects the total opportunities for visibility among patients actively searching for doctors like you.

Competitor Impressions indicate how often your profile was suggested and displayed on the basic profiles of competing doctors in your area. This metric highlights opportunities to attract potential patients who are exploring other providers. It’s a valuable way to gain additional visibility and traffic from competitors.

Profile Views track how many potential patients clicked to view your full profile. These individuals have made the extra effort to learn more about you and your practice, showing a higher level of interest compared to those who only saw your profile in search results.

Website Leads measure the number of potential patients who clicked through to visit your practice’s website from your WebMD profile. These referrals indicate that patients are seeking more detailed information about your services, location, and offerings.

Phone Call Leads show the number of potential patients who called your practice directly after viewing your WebMD profile. These calls may be inquiries about your services, availability, or a step toward booking an appointment, making them a critical metric for tracking patient engagement.

Appointment Requests are the number of potential patients who became confirmed leads by scheduling an appointment through your WebMD profile. This metric reflects direct conversions, showing how your online presence translates into booked appointments.

Virtual Visit Leads measure the number of times potential patients clicked on your telemedicine link to request a virtual consultation. This metric reflects the growing demand for convenient, remote care options and highlights how your practice is meeting that need.